We've kept a close eye on food service trends, specifically in the coffee industry, while the market continues to grow. As younger consumers start to look at how their coffee is made and where it comes from, coffee shops are getting more creative with their menu and equipment.
TabletopJournal recently touched on the coffee industry's growth despite its maturation as a market, and contributing factors to this, such as social media, consumption rates, and glassware. The younger generation is willing to pay a higher price for quality coffee, and make up a large percentage of the "gourmet" coffee consumers. These consumers are looking for a unique experience, through the quality of the coffee to the visual aesthetics of the shop and the presentation of each beverage.
While the coffee industry continues to use creativity to attract consumers, you can find the latest at this year's The Hotel Experience this November 12-13. Visit our website to register here: www.thehotelexperience.com
To read the full article, visit TabletopJournal here: http://www.tabletopjournal.com/coffee-cuppa-consumers-search-for-a-unique-coffee-experience/
Comments
Post a Comment