Lodging Magazine has recently mentioned the Millennial
demographic driving trends in the hospitality and travel industry, as
researching and booking changes from months in advance to last minute booking.
In the past, hotels and travel agencies have used the time between booking and
check-in to engage guests in hopes of transforming them into a returning
customer, but these methods don’t work on the Millennial generation. Recently,
hotels have looked to technology, specifically smartphones, as a way to engage
this demographic.
Offering a loyalty program that your guests can sign up for on
the go can be the key to making a last-minute stay turn into a lasting customer
relationship. By utilizing the mobile camera feature, hotel companies can make
loyalty signup as easy as snapping a picture of one’s license and checking in
before reaching the property. Some hotels have taken this a step further and
now offer keyless room access for frequent travelers or late-night arrivals to
skip the lobby check-in.
For more on how to use mobile technology to gain returning
customers, read the full article on Lodging Magazine’s website here: http://lodgingmagazine.com/using-mobile-to-improve-traveler-loyalty/
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