As stated by HospitalityNet, boutique hotels are rising as a popular trend among travelers who are looking for a more intimate, luxury experience. Larger companies, such as Marriott and Hilton, are expanding their boutique and collection brands for more flexibility in the design, branding, and operation of each hotel. Due to this increased flexibility, these boutique hotels can cater to the desires of their guests by promoting certain luxurious amenities offered, such as spa rooms and gourmet food and beverage options.
To read more about the boutique hotel market and the unique luxury they offer, read more on HospitalityNet here: https://www.hospitalitynet.org/news/4083276.html
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