HX: The Hotel Experience - Eric Jacobs to Speak on Hotel Branding Strategy

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Hotel branding is important when it comes to the consumer's perception of your business. At HX: The Hotel Experience, we provide you with the latest products and information that can help you transform your business. Eric Jacobs, Chief Development Officer for Marriott International, will be hosting a panel discussion on Sunday, November 12, with Jenna Hackett & Daniel Mount, as they take A Deep Dive into Hotel Brand Strategy. 

This session will explore the increasing number of hotel brands in the marketplace and how parent companies are determining what types of hotels and resorts will be a part of their portfolio. A discussion on the strategies surrounding brand development will be at the core of the session and we’ll further dive into brand identity and brand proliferation. Why are new brands created and existing brands refreshed or eliminated? Why do some hotels feel that soft brands, highlighting individual identities, are the most powerful direction for their chain? This session will answer these questions and more.

Eric Jacobs is Chief Development Officer for Marriott International – US and Canada. He is responsible for franchise and managed growth for Marriott’s Select Brands including Courtyard, Sheraton Four Points, SpringHill Suites, Fairfield Inn and Suites, AC by Marriott, Aloft, Moxy, Residence Inn, Element by Westin, and TownePlace Suites. 

His professional career includes 30 years of experience in the hospitality and restaurant business with extensive experience in hotel acquisitions and development, franchising, market planning and analysis, hotel and restaurant operations, branding, concept development, and sales. He has worked for both private and publicly held companies including Hilton International, InterContinental Hotels Group, Stouffer Hotels and Resorts, Tarsadia Hotels and Club Corp of America. 

Eric sits on the board of Extreme Response International, a global humanitarian aid organization committed to changing the lives of people living in extreme, often 
life-threatening, situations. The programs are designed to bring help and hope to those in need with a particular emphasis on at-risk children and women. 

Attend HX: The Hotel Experience

Make sure you save the date and register for this year's 
HX: The Hotel Experience November 12-13, so you don't miss out on the excitement! We will have many opportunities to transform your business and learn more of the industry.