COMPANY:
Lightspeed Systems is an all-in-one, cloud-based restaurant management system designed to help build, maintain and grow businesses while continuously providing unforgettable customer experiences. From efficient table-side ordering and employee management to reporting and accounting, our POS system for restaurants offers all the tools needed to run a successful operation, whether it is a single location or many.
HX GOALS:
Lightspeed has developed multiple lines of POS products and was launching one towards the hospitality Food & Beverage market. Their goals were to gain market understanding, establish a presence in the market, begin lead generation and the marketing of the product. “When you are launching a product in a new industry, you can’t rely only on inside sales. Nothing beats meeting people, especially the leaders in the industry. We did that and more at HX.”
HX EXPERIENCE:
"We were in the tech section and that was perfect for us. A majority of people coming by our booth were real prospects with whom we had follow up calls, did demos with, and went through a full sales cycle with. We started building our customer base at HX. And, we learned a lot. Because the show is so big, you can see new opportunities, learn competition, and listen to some really strong tech presenters on stage. And attendees were very, very engaged. Seeing demos, trying products, doing things. And that engagement is very valuable when you start a conversation with someone about your product. In addition, the connection with the BDNY show seemed to bring even more traffic to us than we expected. So, that was a nice extra value."
HX RESULTS:
"It was a really valuable show and we knew immediately that would be coming back next year. The entire hotel industry seems to be there and that’s who we needed to meet. So mission accomplished. Next year, with all the connections we’ve now made, we’ll be looking to close deals left and right. We may even sponsor an area to grow our presence even more."
To read more about Lightspeed Systems, visit their website here.
To see the full exhibitor list and to register your company today, go here.
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