In case you missed it at this year's HX: The Hotel Experience , the 3rd annual TECHPitch winner was ALICE (New York, NY), a cloud-based platform that unifies your staff and guests to seamlessly handle any request—whether it's in-room dining or a broken AC unit. ALICE is a tool that empowers staff to be the best versions of themselves so they can be more efficient with their daily internal tasks and flawless in their guest service. As winner of TECHpitch , ALICE will receive a free 10x10 booth at HX 2018. TECHPitch allowed six finalists—all HX exhibitors—to showcase their unique products in a presentation with the winner chosen by a panel of judges made up of hospitality industry thought leaders:  Valerie Ferguson – Director of Hotels & Resorts Experience Planning & Integration, Walt Disney Parks & Resorts, Deanna Ting – Hospitality Editor, Skift and Vijay Dandapani – President & CEO Hotel Association of NYC. For more information about HX: The Hote