“Everything’s changing!” you hear your grandfather shout from the other room. A common phrase used by the generation before is uncannily true when it comes to the latest trends in luxury and travel.
Today, just like with technology, what is considered a “luxury” is often changing, and even become more of a reflection of personal values. What were once seen as traditional luxuries are now being replaced with things that align with personal values, according to a collaborative study by Sabre Corporation and Trend Watching.
“The evolution of high-end travel is creating a marketplace where ‘luxury’ is defined by the most exclusive, unique experiences that reside at the intersection of affluence and access,” said Sarah Kennedy Ellis, vice president of global marketing and digital experience at Sabre Hospitality Solutions. According to the Sabre study, the desire for traditionally assumed luxuries are taking a backseat for travelers’ unique personality and values.
One of the latest trends that has been created from what is called the “Experience Economy,” has travelers wanting to find meaning and a meaningful experience in their travel. An example of this is a former monastery in Quebec called the “Les Monastere des Augustines.” The location was turned into a wellness hotel offering silent breakfast and yoga sessions throughout the day. Another trend in global travel has been the desire for low-key brands. Travelers don’t want to be inundated with large, flashy brands in the back of their photos they are posting. They instead prefer subtle indulgences, without the show opulence.
Continuing on the route of personal values, another trend seems to be, “guilt-free luxury”. Many consumers wish to have an experience that has positive social impacts, such as locations going green, or places like Nekupe Sporting Resort in Nicaragua, who’s aim is to educate visitors on improving local employment and other local issues.
Finally, a growing trend in today’s technological and customized world is of course, customization. Users want to be able to customize their vacation experience to cater their personal wants and desires. In a world where everything from television viewing habits, music, and shopping experiences can be tailored to the user’s exact tastes, consumers want the same in their travels.
All together, it’s important to stay up to date on the latest trends and see how your venue can accommodate. In summation, a personal experience aligned with the consumer values, guilt-free luxuries, and customization are what hotels and those in the hospitality industry should focus on to cater to the new wave of consumer needs.
Of course, if you're interested in being apart of the trends before they catch on why not consider signing up to attend or exhibit at The Hotel Experience show? You can follow this link to find out more information on North America's largest hospitality trade show: http://www.thehotelexperience.com
Today, just like with technology, what is considered a “luxury” is often changing, and even become more of a reflection of personal values. What were once seen as traditional luxuries are now being replaced with things that align with personal values, according to a collaborative study by Sabre Corporation and Trend Watching.
“The evolution of high-end travel is creating a marketplace where ‘luxury’ is defined by the most exclusive, unique experiences that reside at the intersection of affluence and access,” said Sarah Kennedy Ellis, vice president of global marketing and digital experience at Sabre Hospitality Solutions. According to the Sabre study, the desire for traditionally assumed luxuries are taking a backseat for travelers’ unique personality and values.
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| Photo: Expedia |
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| vacationsnicaragua.com |
Finally, a growing trend in today’s technological and customized world is of course, customization. Users want to be able to customize their vacation experience to cater their personal wants and desires. In a world where everything from television viewing habits, music, and shopping experiences can be tailored to the user’s exact tastes, consumers want the same in their travels.
All together, it’s important to stay up to date on the latest trends and see how your venue can accommodate. In summation, a personal experience aligned with the consumer values, guilt-free luxuries, and customization are what hotels and those in the hospitality industry should focus on to cater to the new wave of consumer needs.
Of course, if you're interested in being apart of the trends before they catch on why not consider signing up to attend or exhibit at The Hotel Experience show? You can follow this link to find out more information on North America's largest hospitality trade show: http://www.thehotelexperience.com
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