HSMAI to Present Vanguard Award for Lifetime Achievement in Rev. Management


According to Hospitality Upgrade, the Hospitality Sales and Marketing Association International will present the Vanguard Award for Lifetime Achievement in Revenue Management to Dr. Sheryl Kimes. The association will also honor three hospitality revenue management leaders as Revenue Management Professionals of the Year. The presentation will occur on June 28th at the Revenue Optimization Conference Americas in Toronto, Canada.

The three hospitality management leaders honored are as follows: Yira Segarra, CRME, director of group and function space revenue management, Loews Hotels is the 2017 Corporate Revenue Management Professional of the Year, and two individuals have been named Single/Multi-unit Revenue Management Professionals of the Year—Tim Kayser, CRME, area director of revenue management, Grand Geneva Resort and Spa and Jennifer Mooney, CRME, senior regional revenue manager, CSM Lodging. The awards are co-presented by Rainmaker.


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