How the Glassware Contributes to the Cocktail (and Guest) Experience

The hospitality industry is a large umbrella, with many types of establishments fitting under it. Many of the businesses within the industry tend to intermingle, such as the rise of restaurants present in hotels, and it is your job to be aware of many ongoing trends within the industry. If your establishment features a bar, TabletopJournal points out the importance of knowing what drinks are popular and what glass you are serving them in.

More so now than ever before, travelers make decisions based on the experience. The aesthetic appeal as well as what’s on the menu contributes to this. When serving classic cocktails with top shelf liquor and unique ingredients, the glassware plays a major role in the cocktail experience of the consumer, from functionality to presentation. 


For more insight into the cocktail experience and the role glassware plays, read the full article here: http://www.tabletopjournal.com/the-cocktail-experience-starts-with-the-glassware/

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